The Blog
My thoughts on AI and marketing.
This is where I think out loud about AI, automation, and getting found online. Practical notes from what I'm actually building for clients and for myself, written to be useful rather than clever.
How to Rank in AI Overviews: What Actually Works in 2026
How to rank in AI Overviews in 2026: what Google actually rewards, what does not work, and how to check your AI impressions free in Search Console.
AI AutomationHow to Build AI Agents Without a Dev Team (Using Claude Code)
How to build AI agents without a dev team: when you need one instead of a workflow, which job to pick first, real UK costs, and how to build it in Claude.
AI AutomationAI for Non Technical People: Where to Actually Start
AI for non technical people, minus the course roadmap. The short honest path from your first chatbot question to one real task that runs without you.
AI AutomationAI Consulting vs Doing It Yourself: How to Pick the Right Route
AI consulting vs doing it yourself for UK business owners: what each route really costs, when to build it yourself, and when a fee is genuinely worth it.
AI AutomationAI Skills for Business Owners: The Five That Change Your Week
The AI skills business owners actually need in 2026: what to learn past prompting, the UK numbers behind the gap, and what each skill costs to run.
HiringHow to Choose an AI Consultant (and Not Buy a Dependency)
How to choose an AI consultant: the questions that expose lock in, why the pricing guides invent their numbers, and the one test a good one always passes.
HiringAI Consultant Near Me: Does Local Actually Matter for AI Work?
Whether an AI consultant near you actually matters, what local genuinely buys, real UK 2026 pricing, and how to vet one wherever they happen to work.
AI Search VisibilityLLM SEO: How to Show Up in AI Answers
LLM SEO for business owners: how to get ChatGPT, Gemini and Google AI Overviews to cite your business, and how to tell if it is working.
AI AutomationAI Automation for Business: Where It Actually Pays, and What to Do First
AI automation for business, mapped by function: where it saves real hours, an honest test for what to automate first, and which jobs you can build yourself.
HiringAI Consultant for Small Business: What You Actually Need at Your Size
What a small business really needs from an AI consultant, what it should cost at your size, and the common case where you are better off not hiring one.
Claude CodeClaude Code Best Practices for Business Owners (Not Engineers)
The Claude Code best practices that actually matter if you run a business and do not code: how to brief it, plan the work, check the output, and stay safe.
AI AutomationAI Strategy Consulting: Why So Much of It Never Ships
Why so much AI strategy consulting stalls at a slide deck, and how a UK business owner can get a strategy they can actually build and own.
HiringIs an AI Automation Consultant Worth It? How to Know Before You Spend
How to decide if an AI automation consultant is worth it: the payback maths, why most spends underperform, and how to keep the value after they leave.
Claude CodeClaude Code Tutorial: Your First Real Task From Start to Finish (No Coding)
A Claude Code tutorial for business owners who do not code. Follow one real task, cleaning a messy customer export, from a blank screen to a finished file.
Claude CodeClaude Code Automation: How to Automate Real Business Work
How Claude Code automation works for a non technical business owner: what to automate, how a workflow runs, what it costs, and how to start safely.
AI AutomationWhat Is an AI Automation Agency? A Plain Guide for Business Owners
What an AI automation agency really is, what they do, what they cost in the UK, and how to choose between hiring one and building it yourself.