The Blog
My thoughts on AI and marketing.
This is where I think out loud about AI, automation, and getting found online. Practical notes from what I'm actually building for clients and for myself, written to be useful rather than clever.
AI Transformation for Small Businesses: A Year of Small Builds, Not a Programme
What AI transformation really means for a UK small or mid size business, why big programmes stall, and a twelve month plan your own team can run.
AI AutomationDo You Need an AI Agency? An Honest Answer for UK Owners
Do you need an AI agency, a freelancer, an in house hire or Claude Code? An honest UK comparison with real prices, red flags and a ten minute self check.
AI AutomationAI Chatbots for Business: Are They Worth It? An Honest UK Answer
Is an AI chatbot for business worth it? An honest UK answer on when it pays, what it costs, who is liable when it is wrong, and how to test one cheaply.
AI AutomationBusiness Process Automation: A UK Owner's Guide to Automating the Handoffs
Business process automation explained for UK owners: how it differs from RPA, why the hours hide between the steps, and how to automate a whole process.
AI AutomationThe Best AI Automation Tools, Sorted by the Job (and When to Build Your Own)
The best AI automation tools for UK businesses, matched to the job each one does well, what it really bills you for, and when building your own wins.
AI AutomationHow to Automate Your Business: A Seven Step Plan You Can Run Yourself
How to automate your business in seven steps, with one real process taken from switch on to live, UK prices, and who keeps it running afterwards.
AI AutomationHow to Use AI in Your Business: The Four Rungs From Asking to Running
How to use AI in your business past the chatbot: the four rungs from asking questions to work that runs without you, what each costs, and where to start.
AI Search VisibilityAI Search Optimization for Businesses: What You Are Actually Paying For
AI search optimization for UK businesses: what the work involves, what it costs, which tactics Google says to skip, and how to judge a provider.
AI AutomationZapier vs Make: What Each One Really Costs a UK Business
Zapier vs Make with the arithmetic shown: what tasks and credits actually bill you, which features need which plan, and where your data is processed.
AI AutomationPower Automate Training: How a Business Owner Should Actually Learn It
Power Automate training for UK business owners: the free Microsoft route, what paid courses cost, the licence traps, and the first flow worth building.
AI Search VisibilityHow to Optimize for AI Search: The Parts That Actually Matter
How to optimize for AI search in 2026: the crawler and rendering faults that hide you from ChatGPT, plus a free way to check whether it is working.
Claude CodeClaude Code MCP Explained: Connecting AI to the Systems You Already Run
Claude Code MCP explained for business owners: what an MCP server is, which tools connect, the exact commands, and the security risks worth knowing.
HiringAI Consultancy UK: The Four Tiers, and What Each One Charges
The UK AI consultancy market mapped by tier: sourced day rates, the grants that can fund part of it, and who owns the work once the consultancy leaves.
HiringWhat Does an AI Consultant Actually Do? An Honest Job Description
What an AI consultant actually does, week by week: the software genuinely open on their screen, and the UK compliance work nobody puts in the brochure.
HiringAI Consultant Cost: How to Build the Number Yourself
What an AI consultant costs in the UK, built from public data: the one real day rate benchmark, how a quote is assembled, and what VAT quietly adds.
Claude CodeClaude Code vs Copilot: Which One Should a Non Developer Buy?
Claude Code vs Copilot for people who do not write software. Which Copilot you actually mean, what each costs in 2026, and which one automates real admin.
AI AutomationPower Automate AI Builder: What It Does, and What the Credits Really Cost
What Power Automate AI Builder actually does, and the November 2026 credit change that quietly resets what it costs a UK business to run.
AI AutomationAI for HR: Where It Helps a Small Team, and Where It Bites
AI for HR in a small UK business: which jobs to hand over, which need a human signature, what changed in UK law in 2026, and real prices in pounds.
Claude CodeIs Claude Code Worth It? An Honest Answer for Non Developers
Is Claude Code worth it if you do not write software? What the £16 plan really buys, the usage limits nobody explains, and when to save your money.
AI AutomationAI Readiness Assessment: What It Checks and Whether You Need to Buy One
What an AI readiness assessment actually checks, real UK prices, questions you can answer yourself in an afternoon, and when paying for one is worth it.
AI AutomationAI Automation Examples, Priced: Buy It, Wire It, or Build It Yourself
AI automation examples for UK businesses, each one priced and sorted by who should actually build it, from your existing software to your own weekend.
AI Search VisibilityHow to Rank in AI Overviews: What Actually Works in 2026
How to rank in AI Overviews in 2026: what Google actually rewards, what does not work, and how to check your AI impressions free in Search Console.
AI AutomationHow to Build AI Agents Without a Dev Team (Using Claude Code)
How to build AI agents without a dev team: when you need one instead of a workflow, which job to pick first, real UK costs, and how to build it in Claude.
AI AutomationAI for Non Technical People: Where to Actually Start
AI for non technical people, minus the course roadmap. The short honest path from your first chatbot question to one real task that runs without you.
AI AutomationAI Consulting vs Doing It Yourself: How to Pick the Right Route
AI consulting vs doing it yourself for UK business owners: what each route really costs, when to build it yourself, and when a fee is genuinely worth it.
AI AutomationAI Skills for Business Owners: The Five That Change Your Week
The AI skills business owners actually need in 2026: what to learn past prompting, the UK numbers behind the gap, and what each skill costs to run.
HiringHow to Choose an AI Consultant (and Not Buy a Dependency)
How to choose an AI consultant: the questions that expose lock in, why the pricing guides invent their numbers, and the one test a good one always passes.
HiringAI Consultant Near Me: Does Local Actually Matter for AI Work?
Whether an AI consultant near you actually matters, what local genuinely buys, real UK 2026 pricing, and how to vet one wherever they happen to work.
AI Search VisibilityLLM SEO: How to Show Up in AI Answers
LLM SEO for business owners: how to get ChatGPT, Gemini and Google AI Overviews to cite your business, and how to tell if it is working.
AI AutomationAI Automation for Business: Where It Actually Pays, and What to Do First
AI automation for business, mapped by function: where it saves real hours, an honest test for what to automate first, and which jobs you can build yourself.
HiringAI Consultant for Small Business: What You Actually Need at Your Size
What a small business really needs from an AI consultant, what it should cost at your size, and the common case where you are better off not hiring one.
Claude CodeClaude Code Best Practices for Business Owners (Not Engineers)
The Claude Code best practices that actually matter if you run a business and do not code: how to brief it, plan the work, check the output, and stay safe.
AI AutomationAI Strategy Consulting: Why So Much of It Never Ships
Why so much AI strategy consulting stalls at a slide deck, and how a UK business owner can get a strategy they can actually build and own.
HiringIs an AI Automation Consultant Worth It? How to Know Before You Spend
How to decide if an AI automation consultant is worth it: the payback maths, why most spends underperform, and how to keep the value after they leave.
Claude CodeClaude Code Tutorial: Your First Real Task From Start to Finish (No Coding)
A Claude Code tutorial for business owners who do not code. Follow one real task, cleaning a messy customer export, from a blank screen to a finished file.
Claude CodeClaude Code Automation: How to Automate Real Business Work
How Claude Code automation works for a non technical business owner: what to automate, how a workflow runs, what it costs, and how to start safely.
AI AutomationWhat Is an AI Automation Agency? A Plain Guide for Business Owners
What an AI automation agency really is, what they do, what they cost in the UK, and how to choose between hiring one and building it yourself.