About
I'm the founder and CEO of ACERO Digital, a London based SEO and digital PR agency. For years I've helped businesses grow through search, and now I help them cut manual work and scale with practical AI automation across marketing, sales, customer service, and operations.
My story
In 2017, I left my role at the European Parliament, booked a one way flight to Barcelona, and set out to build something of my own.
With no formal background in marketing or technology, I taught myself web design and SEO from scratch. After hundreds of hours of learning and experimentation, I began helping businesses grow online.
In 2021, I founded ACERO Digital, an SEO and digital PR agency. What started as a one person operation has grown into a team spanning three continents, helping companies in legal, SaaS, fintech, and cybersecurity increase visibility, generate leads, and build trust online.
When AI arrived, I saw an opportunity bigger than marketing.
I began building automations and workflows that could perform work previously requiring entire teams. The more I experimented, the more I realised the real value wasn't in the tools. It was in identifying the processes that could be streamlined or eliminated altogether.
Today, I help businesses combine AI automation and search visibility to save time, reduce manual work, and scale more efficiently.
I build with Claude Code and a range of AI tools, but I don't believe in black box solutions. My goal is to help businesses understand what's possible, build systems that create real value, and leave teams with the confidence to keep improving long after the project ends.
That's why every engagement starts with a simple AI Opportunity Audit, identifying the biggest opportunities before building anything.
How I work
I'd rather teach you to fish. A big part of every engagement is putting the tools in your hands, so the capability stays with your team long after I'm gone.
No one should commit to a big build before they understand the opportunity. I start small, prove the value on a real process, then we scale what works.
I build the automations live, wired into the tools you already use. You leave with working systems and a clear roadmap, not a slide deck.
You work directly with me, start to finish. No account managers, no handoffs, no junior team learning on your budget.
What I do
I find the work AI could be handling across your marketing, sales, customer service and operations, then build the systems to take it off your plate. It all starts with the AI Opportunity Audit.
See the auditI make sure you're the name recommended across Google and AI tools like ChatGPT, backed by link building, digital PR and a content strategy that earns lasting traffic and trust.
Explore search & visibilityBook the AI Opportunity Audit and in 60 minutes we'll map exactly where AI can save your business time and money, with a clear plan to act on it.